I admit I have always been an Alexa rankings junkie. I have always known it wasn’t too accurate and definitely skewed rankings for sites in the internet marketing world giving them way too high of a ranking (low Alexa ranking that is since the #1 site is Yahoo.com) but if you consider everything relatively speaking it was a great way for me to know which sites were cranking in more traffic than others in that same vertical. I just noticed today that Alexa has announced a new ranking algorithm.
The first thing that hit me is it seems the sector that was always given way too low Alexa scores (again low is good) the Internet Marketing sector, has been “fixed”. The previous theory was that because internet marketers tend to track Alexa that a disproportionate number of seo’s, site owners, etc install the Alexa toolbar and tend to live on sites related to building traffic, seo, etc causing those sites to appear way more popular in Alexa than their actual traffic warrants. My own Text-Link-Ads.com spent a good year in the top 1,000 of Alexa and recently was around 3,000. It’s new ranking…. 11,465. I wish I had the accurate before/after rankings but a quick spin around some popular internet marketing/seo sites and I am see a huge correction in rankings. Here is a sampling of the new rankings. I am hoping some of these guys can pop by and leave a comment as to what their Alexa ranking was before this algorithm change:
Webmasterworld.com now 2,199
SEOBook.com now 6,740
ProBlogger.net now 12,917
Searchengineland.com now 14,945
JohnChow.com now 17,088
Shoemoney.com now 19,818
Seroundtable.com now 21,202
Wolf-How.com now 82,625
My take is that the new rankings do look much more accurate and this is a great step forward for Alexa but maybe a short term ego blow to the internet marketers who have to wake up to significantly lower rankings (higher scores) in Alexa.
10 comments ↓
I have no idea…
First of all, thanks for the link PG
I was at ~ 2,300
Mine was around 4500. I am honestly glad to see this happen.
Additionally, Alexa only receives traffic results from site visitors who have the Alexa toobar installed or from site’s that have the Alexa widget implemented. This further skews the results, for some sites may be receiving significantly more traffic than others but possibly not from visitors savvy enough to have the toolbar.
The plus side- your ranking may showcase how savvy your visitors are, so perhaps your ego can make a comeback by knowing that you are getting visits from us who truly count.
I was about 20,000
Yes….alexa has changed its algorithm. Pastly it used to give the results based on the alexa tool bar installation but now with that it is now looking for the traffic and popularity. I think better don’t concentrate on the alexa that really help you to stay longer in the internet marketing world.
Mine was 49,xxx and now it’s 26,855.
I am quite happy with the new changes in Alexa algorithm.
I went from 331,000 down to 229,999 and holding since the algo change. Really informative post about the Alexa structure and marketing.
We were actually around 58,500 and now we are 50,859
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Google came out with new tool that might significant the end of Alexa. It is under their popular Google Trends http://trends.google.com/websites. We can not tell yet the accuracy of this ranking but it is defently more user friendly interface.
I have posted a new article about Web Analytics and logging on Emboodo
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