Entries Tagged 'Other' ↓

Trying To Figure Out Why People Use Twitter

This experiment may only last a few days but http://twitter.com/patrickgavin

The FireFox Add-Ons Economy

FireFox has been my browser of choice ever since Hagans told me it was what all the cool kids used. FF has been in the news I read quite a bit recently. VentureBeat reported how FF continues to gain market share worldwide. FF is more popular than in the US with 29% of all Internet users compared to 22% of US users but it is gaining marketshare in both:

One of my favorite things about FireFox is their Add-Ons platform and how willing they are to promote third party Add-Ons on their web properties. FireFox recently made some changes to the interface of the Featured and Recommended Add-Ons pages (hat tip Chris), these changes were outlined here. Basil’s post gave some great insight into the decisions and metrics behind getting an Add-On featured by FireFox. The recommended Add-Ons pages receive approximately 150,000 page views per day of people specifically looking to customize their FF browser.
Of the some 5,000 Add Ons in their directory they “recommend” about 140 of them and of those 140 about 36 are regularly rotated in the recommended list outside of just being recommended in the category list on their website. The results of being one of these recommended Add-Ons can be staggering with recommended Add-Ons being downloaded 2,000 to 300,000 times weekly! These kind of download numbers can obviously have a huge effect on a business and all thanks to free promotion from Mozilla.

Fred Wilson recently wrote that Delicious hadn’t grown much since it’s acquisition by Yahoo. One of the items Delicious responded with was, “Much of our traffic is through the firefox and other browser extensions, which is not measured by these systems.” This was a very interesting response as web services can grow significantly “under the radar” in the Add-Ons environment which to date has been difficult to track usage. That is also changing at Mozilla as they have released stats for their Add-Ons of which some Add-On owners have made public:

In summary, FireFox does an awesome job in growing third party Add-Ons to their browser. FF users get creative tools to customize their browser experience and tool owners get access to amazing and growing distribution. Well done FireFox!